Entrepreneurs are always looking for the next big thing to help them grow their business and stay ahead of the competition. One way to do this is by investing in new technologies that will be important for growth over the coming years. Here we will discuss six different technologies that entrepreneurs should invest in if they want to succeed.
1) Voice Search
The way that people search for information is constantly changing. As more and more businesses are putting out content, the need to make this available in different ways has increased. One of these new search forms comes through voice technology like Amazon’s Alexa or Apple’s Siri. If you want your business to remain visible on Google (the main driver of traffic), you will need to have your content available through these voice search portals as well.
2) Artificial Intelligence
Artificial intelligence has been talked about for decades, but it is finally starting to become a reality. While most of the hype surrounding AI right now revolves around chatbots or virtual assistants like Siri and Alexa, the technology will impact all business areas, including marketing. This means that entrepreneurs need to start investing in AI tools today if they want to be ahead of the competition in five years.
While not necessarily a new technology, blockchain has become increasingly popular in the past year. Blockchain is essentially just another type of cloud-based database that can be used to secure data and transactions. At this point, most people are familiar with its use in cryptocurrency payments, but it could have an impact on many other areas as well. For example, it can be used in supply chain management to keep track of products and ensure that customers get exactly what they order.
4) Internet of Things
The Internet of things connects all sorts of devices, allowing for data sharing between them. This can be beneficial in many ways, but one big area that it will affect is marketing. For example, if your business uses IoT technology, you could use location-based tracking to understand where customers are and send them targeted advertisements.
5) Augmented Reality
Augmented reality is another technology that has been around for a while, but it has not reached its full potential yet. The idea behind augmented reality is to use virtual images or graphics to enhance the real world, which can have many different applications. For example, you could have an app built on augmented reality where customers can visualize their furniture in a room before purchasing it.