Select Page

Opening a new parking garage might sound like something other than front-page news, but with some creativity and effort, you can turn it into a story that gets people talking. Here are four strategies to help you generate buzz and media attention for your new parking facility.

  1. Host a Grand Opening Event

Nothing says “We’re open for business” like a grand opening event. Invite local media, city officials, and the community to celebrate the launch of your new garage. Plan activities that highlight the features and benefits of the facility. You could have a ribbon-cutting ceremony, offer free parking for a day, or even host a local food truck rally. Make sure to include a guided tour to showcase the state-of-the-art security systems, eco-friendly design, or other unique features that set your garage apart.

Remember to send press releases to local news outlets, radio stations, and bloggers ahead of time. A well-crafted press release with a catchy headline and intriguing details can go a long way toward getting reporters interested in covering your event.

  1. Partner with Local Businesses

Forming partnerships with nearby businesses can be a win-win situation. Offer special deals or discounts for customers of local shops and restaurants who use your parking garage. In return, these businesses can help promote your garage through their marketing channels.

For example, a nearby coffee shop could provide a discount coupon for their customers who park in your garage, and they could also feature your parking garage in their newsletter or social media posts. This drives traffic to your garage and strengthens your ties with the local business community, making it more likely that they’ll support your efforts and spread the word.

  1. Highlight the Garage’s Benefits to the Community

Show how your parking garage will benefit the community. This could be through increased safety, reduced congestion, or providing much-needed parking in a busy area. Emphasize any environmentally friendly aspects of your garage, like energy-efficient lighting or electric vehicle charging stations.

Write a compelling story about the positive impact your garage will have and share it with local media. You could also pitch the story to community-focused publications or websites. If your garage solves a particular problem for the area, such as a lack of parking for a popular event space, highlight this in your outreach efforts.

  1. Use Social Media Creatively

Leverage the power of social media to create buzz around your new parking garage. Share behind-the-scenes photos and videos of the construction process, introduce your team, and post updates as you get closer to opening day.

Create engaging content such as a time-lapse video of the garage being built, interviews with the architects and builders, or user testimonials once it opens. Use relevant hashtags and tag local influencers and media outlets to increase the chances of your content being shared.

Consider running a social media contest or giveaway, such as free parking passes or a gift card to a popular local restaurant, to encourage people to visit and use your garage. This can generate excitement and word-of-mouth promotion.


Getting press coverage for a new parking garage might seem challenging, but with these strategies, you can create a buzz that attracts media attention and brings customers to your door. You can turn your parking garage into a local success story by hosting a grand opening event, partnering with local businesses, highlighting community benefits, and using social media creatively.